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Luxury cars tend to offer a higher degree of comfort than their mainstream counterparts, common amenities include genuine leather upholstery and polished wood or “woodgrain-look” dashboards.[48] Compared to mainstream vehicles, luxury cars have traditionally emphasized comfort and safety. Luxury vehicles are also a status symbol for conspicuous consumption.

Contemporary luxury cars also offer higher performance and better handling, which is often known as sport luxury. However, in Europe, where large-displacement engines are often heavily taxed and many luxury buyers shy away from conspicuous consumption, brands offer buyers the option of removing exterior engine-identifying badges.

Forbes noted that the reputation of luxury marques enables them to continually introduce many new safety technologies and comfort amenities, such as anti-lock brakes, electronic stability control and DVD entertainment systems, long before they trickle down to mass market cars. Numerous “smart car” features were found on luxury cars as early as 2009.

The mid-size luxury segment is commonly referred to as executive cars in Britain, Obere Mittelklasse in German, and Grandes Routières in French. Examples of models in this category include Acura RLX, Audi A6, Audi A7, Volvo S80, Volvo S90, Genesis G80, BMW 5 Series, Mercedes-Benz E-Class, Jaguar XF, Maserati Ghibli, Cadillac CTS, Lincoln MKZ, Saab 9-5, Lexus GS, and Infiniti Q50. Although Maserati vehicles have traditionally been priced as ultra-luxury cars, the new Maserati Ghibli III is intended to compete with high-spec executive cars, such as the Audi S6/S7, BMW 550i and Mercedes-Benz E550/CLS550